portrait

TATIA M. LOCKRIDGE

tatia@tatiastudio.com


SKILLS

  • Development and implementation of employee training
  • Improve, develop, and implement workflow processes
  • Development with ADDIE process
  • Adobe Creative Suite: Photoshop, Illustrator, Acrobat, InDesign Software
  • Web Development (XHTML HTML5, CSS3 and Dreamweaver)
  • Mobile Web Application development using jQuery, HTML5 and CSS3
  • Proficient in Mac and PC platforms
  • Supervision and management of staff
  • Project management
  • Managing budgets
  • Negotiating freelance/vendor fees


EDUCATION

  • M.Ed. in Information Science and Learning Technologies
    (focus: Educational Technology)

    University of Missouri-Columbia, Columbia, MO.
    December 2013
  • B.F.A. in Illustration
    Kendall College of Art and Design in Grand Rapids, MI
    April 1989


EXPERIENCE

Walmart Stores, Inc., Bentonville, AR; 2014 - Present. Instructional Designer:

  • Contributed to the development of various training initiatives for Walmart U.S. store associates; ranging from specialty programs such as Welcome to Walmart, Gift Registry and Fresh to the foundation of the Pathways hourly functional training.
  • Developed interim training program for the launch of the Department Manager position, as well as it's theme and logo.
  • Worked in several roles for progressive launches of the Assistant Manager Onboarding training program, from instructional developer during the Holiday Blitz launch to instructional designer and curriculum writer for the first Assistant Manager Academy launch.

University of Missouri-Columbia, Columbia, MO; 2010 - 2013. Student:

  • Practiced the ADDIE process through various school projects.
  • Completed a needs assessment of my employer’s work order process. The analysis resulted in recommendations for improvement based on data collected through interviews with SMEs, surveys and extant data.
  • Created an online learning module as part of a health coaching educational program.
  • Developed an animated children’s counting book in Flash (created the animations, ActionScript 3 coding, and artwork). Also, performed usability testing with various end users to guide the refinement of the final product.
  • Working within a team created formative and summative evaluation plans for SMART Board training provided by an educational training organization that services schools within a MO area school district.

Paper Magic Group, Moosic, PA; 2007 - 2014. Art Director:

  • Created training documents, a website and visual presentation to in-house Production staff to guide them in a new project that gave them the opportunity to design part of our core product line.
  • Created a mini-manual to educate new staff on in-house product terminology.
  • Provide creative support for our sales presentations for various size accounts: (for example: Wal-Mart, Kroger, CVS, etc.) by developing exclusive designs for those accounts, managing the project through the creative process, developing systems to improve workflow, participating in the sales presentations, working directly with the retail buyer to assess their needs and collaborating with the in-house team to develop the right product mix.

Anderson Press: 2005 - 2007.

  • Subsidiary: Whitman Publishing, Atlanta, GA;
    (October 2006- June 2007). Art Director/Design Department Manager:
    • Manage staff of designers.
    • Develop and implement new standard operating procedures to increase efficiency, improve communication between departments, improve output of digital files, etc.
  • Subsidiary: Dalmatian Press, Atlanta, GA;
    (August 2006 – October 2006). Art Director:
    • Transferred to new office of Dalmatian Press to train new employees on book publishing practices and standards of the Franklin, TN office.
  • Subsidiary: Dalmatian Press, Franklin, TN;
    (March 2005 – July 2006). Art Director

DaySpring Cards, Siloam Springs, AR; 2003 - 2005.
Senior Designer: (Feb. 2004 - March 2005) & Designer: (Aug. 2003 - Feb. 2004):

  • Managed teams of designers.
  • Collaborated with other departments to improve product development systems: freelance hiring practices, resources management, etc.
  • Developed and provided skills training for the Designers.
  • Created and led a 2-day Photoshop workshop to the art department at DaySpring to teach ways to use computer graphic software to improve efficiency, expand creative possibilities and enhance working relationships between the design and art departments.

Strang Communications / Charisma Media, Lake Mary, FL; 1999 - 2003.
Art Director: (CharismaKids; 2003) & Art Director: (SpiritLed Woman and Ministries Today magazines 1999 – 2003):

  • Gave a presentation at the FMA (Florida Magazine Association) Conference 2001 in their Dynamic Duos workshop: A "how-to” of working together as a team for Art Directors and Editors.
  • Trained Production artist in the creation of portions of the magazine.
  • Developed a teamwork process between Design, Editorial, Production and the Publisher to increase the efficiency and quality of both magazines.
  • Responsible for the concept development, art direction and design of both magazines.
  • Managed the budgets of both magazines and negotiated freelance fees.

Hallmark Cards, Inc., Kansas City, MO; 1989 - 1999. Creative Product Designer: (Seasonal card lines; 1997 - 1999) & Greeting Card Artist: (1989 - 1997):

  • Assisted in the training process of co-workers as we transitioned into new computer hardware and software systems.
  • Responsible for the creation of innovative and imaginative artwork for a wide variety of social expression product.
  • Involved in the process at the conception through to creation stages.



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